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Seo Course

Introduction of Digital Marketing

  • Basic of Digital Marketing
  • Difference of Internet Marketing vs Traditional Marketing
  • Search Engine Basics
  • Key points of internet marketing
  • Basic terms use in internet marketing
  • Why people moving in digital marketing?
  • How much business can you grab after using internet marketing techniques?
  • Structure of Online Marketing
  • Fundamentals of Google Algorithm
  • Job Scope in Digital Marketing

WEBSITE CREATION AND INTRODUCTION

  • Webpage and website
  • Basics of HTML
  • Other languages for website creation
  • Common tag

SEARCH ENGINE OPTIMIZATION

  • What is SEO?
  • Types of SEO ?
  • What is On Page SEO?
  • What is Off Page SEO?
  • Domain optimization
  • Meta tags Optimization
  • Content Optimization
  • Image Optimization
  • Latent Semantic Indexing
  • Robots.txt
  • Sitemap.xml
  • Website Loading
  • Schema
  • Use of Internal Link vs External link
  • Types of Linking
  • How to Create an Anchor Tag?
  • Difference between Inbound and Outbound linking
  • Ways of Linking
  • Techniques of SEO
  • Process of Backlinks
  • Blog Commenting
  • Directory Submission
  • Article Submission & Forum Posting
  • Guest Posting
  • PDF Submission
  • RSS Submission
  • Image Submission
  • Classified Submission
  • Latent Semantic Indexing
  • Video Submission
  • Reference Submission
  • Social Bookmarking
  • Reference Submission
  • Press Release Submission
  • Effective ways of Backlinks
  • Types of Link Juices
  • Difference between Inbound and Outbound linking
  • Difference between Domain Authority and Page Authority
  • Difference between Domain Rating and URL Rating
  • Majestic SEO and Ahrefs

Google Webmaster Tools

  • Use of Google Webmaster
  • What is Search Appearance in Google Webmaster tool?
  • What is Data Highlighter?
  • What is Rich snippets or Schema?
  • What is HTML Improvements?
  • What is AMP (Accelerated Mobile Pages) in GWM?
  • How to use AMP in HTML pages?
  • What is Search Analytics?
  • Latent Semantic Indexing
  • What is Queries in Google Webmaster tools?
  • What is Crawl Stats vs Crawl Error?
  • How to remove pages from Google Search results?
  • How to index pages in search engine through Google Webmaster?
  • How to Check Robots.txt?
  • How to remove bad backlinks from your website?

Google Certification

  • Google Analytics
  • Digital Marketing Certificate
  • Internship Certificate

Google Analytics Tool

  • Use of Google Analytics
  • How to attach Google Analytics with website?
  • How to check visitors in real time through Google Analytics?
  • Difference between Session vs Page view
  • How to check user behavior from Google Analytics?
  • How to check user browser from which he is coming to your website?
  • How to check user coming from Organic, Social or direct?

Video optimization

  • Video Optimization Basics?
  • How to Optimize Video for YouTube?
  • How to increase your views on YouTube?
  • How to monetize your YouTube video?
  • How to get more subscribers in YouTube
  • How to get more views with low subscribers?
  • Social media impact on YouTube video ranking

Job Assurance

  • Yes