The Content Marketing is a very effective marketing strategy to create and publish valuable content for a targeted audience through online. Basically it is used for drew attention and create leads,involve an online community of customers,boost brand awareness and create or get online sales. Content Marketing can easily attracts and transforms customers by creating and sharing valuable content online. It is needs to be continuous transfer of huge amounts of contents.The contents should be the requirement of the customers and information can be display in a diversity of formats including news , videos , question and answer articles , e-book , e-mail newsletters etc. most of these formats belong to the digital channel . The whole concept of content marketing is based on trust and creating long – term relationships and a brand must give something valuable to get something valuable in return.