Search Engine Optimization or SEO is the simple activity of assuring a website can be found in search engines (Google,Bing and Yahoo) for particular words and phrases. Search engine optimization is the procedure of improving the visibility of a website via organic (‘natural’ or un-paid)method on search engine result pages (SERPs). Do you ever think how you can achieve them? This goal is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content. In short we can say that SEO is a technique of boosting your website’s rankings on search engines and is increasingly being used by most small and big businesses and platforms.
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Meta Tag creation and updating, content optimization, image optimization, Google Tools code implementation and many more these are the major tactics include in On Page SEO.
Off-page SEO focuses on increasing the authority of your domain through the act of gaining backlinks from other websites. We need to work on “Domain Authority” that calculates how authoritative your website is compared to other sites. Quality Backlinks building, Article Submission, Bog Posting, Classified Posting and many more. These are the major tactics include in Off Page SEO.
White Hat SEO- This is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website through Google approved way. White Hat SEO techniques include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research.When you elect this approach of SEO then you can expect a gradual yet steady but lasting hike in your rankings.
Black Hat SEO- Black hat SEO is a type of a SEO technique which exploits the numerous weaknesses in the algorithms or search engines in order to get high rankings for websites. In simple word we can say that this method of SEO not follow the SEO guideline which are set by search engine and mainly for Google. Black Hat SEO techniques are include keyword stuffing, link spam, hidden text, hidden link, cloaking.
Grey Hat SEO- This kind of a SEO which is neither black nor white. This is a technique that does not fully use the white hat seo and rather white hat seo. This is a transformation from black to white and from white to black.