Social media marketing is commonly known as SMM and a form of digital marketing which use social networking sites for promotion or as a marketing tool. Facebook, Instagram,Twitter, LinkedIn, and YouTube made SMM more common with their increased popularity. One of the key factor of SMM is social media optimization (SMO). Facebook is a great example of a social media website. In SMM we create content for users and they will share with their social network to help any kind of company to increase their brand publicity and enlarge client reach.
Basically through Social media marketing we can use social networking websites and social networks to market a company’s products and services. This marketing strategy help companies to reach new customers, engage with existing customers, brand creation and awareness.