In these days, Google tests the knowledge of all those who carry out their professional activities within the advertising platform offered by Adwords .
For this, the Google Adwords certification exams are designed, which precisely certify the suitability and a guarantee of professionalism about who operates the accounts and the campaigns of the advertiser that invests in this tool.
Each certification is personal, and is awarded by Google to those who pass 2 of the 3 exam instances available through the Partners program. In addition, the availability of a new exam for “Video Advertising” is currently being included, where the basic and advanced concepts of YouTube and Display Network, such as ad formats, targeting and reporting, are taken into account.
The preparation for the exams can be carried out thanks to the study guides offered by the Google Partners Help Center, taking into account that through them we can have a preview of the aspects to which Google will give greater relevance to exam time. At the same time, a daily practice on the Adwords platform is recommended, since it will provide the possibility of knowing in greater depth what are the best ways to apply the tools and concepts when managing campaigns.
The exams are made up of around 100 questions in multiple choice format, where introductory topics to Digital Marketing are covered such as the definition of CTR, CPC and CPM, up to certain situations where, based on the knowledge acquired, we must choose which is the best how to put them into practice using a case example.
To pass it, you must answer a number of answers that vary according to the exam you take. (The Basic Level of Search requires 85% of the questions to pass, the Advanced Level 80%, and the corresponding to Display Network, 70%) In the exams corresponding to Basic Concepts, Advanced Search and Graphic Advertising, There are 120 minutes to complete them, in the Video Advertising exam, 90 minutes. Failure to pass any of the exams, the user may retake it after seven days.
Once the certification is obtained, it has a validity determined based on each of the exams, since while the Basic Concepts instance is valid for two years, the rest must be renewed annually.
A Digital Marketing Agency must take into account the importance of having a professional who has these certifications, guaranteeing their capacity to manage the advertiser’s campaigns on the platform, at the same time that each client can demand a quality standard from operators. of Adwords that do not possess these qualities.