In the recent days of Digital Marketing, the connection between the inherent aspects of marketing with the use of technology and web development has emerged more than ever.
However, anyone who wants to become a professional trained to respond to the needs of the industry must manage and master both fields.
So let’s start at the beginning. Good reading!
However, there is a way to prepare the website so that when Google starts the crawling and indexing process it can decrypt it.
In fact, the most popular search engine in the western world has been concerned about this issue and, therefore, AJAX has emerged which is basically a content updater.
AJAX allows applications to communicate with servers and tell them what’s new without having to crawl or refresh the entire page.
Now how does this work?
- and indexing .
When identifying a URL that contains this language, the first thing is to verify that the user has allowed to identify it.
To do this, it reads the robots.txt file and, if it was actually authorized, Google begins the processing. And finally, after analyzing the HTML , it becomes indexed.
This technique was designed for mobile devices and websites. Its function? Initially, make changes to the content without having to load all the HTML .
So does SEO affect it? The answer is yes! AJAX, “generally” – using the words of Google spokespersons – can render and index dynamic content, but it is not always the case. What directly influences search engine positioning.
And Google’s robot does not use the latest version of these browsers, but Chrome 41 to do the processing, which can dramatically affect crawling.
Here we show you the most common errors you can fall into.
1. Neglecting HTML
It is very important that all crucial web data is created in HTML so that it can be quickly indexed by Google and other search engines.
2. Misuse links
Any SEO professional knows the importance of internal links for positioning.
This is because search engines and their crawlers recognize the connection between one page and another. Which increases the user’s residence time.
This means that anchor texts and HTML anchor tags, which include the destination page URL in the href attribute, should be used.
As a result, many sites may be making the mistake of including “do not index” tags in the HTML.
This is why, when Google goes through a website and reads the HTML, it may find this tag and follow it .
To prevent the Googlebot and other crawlers from passing by, it is important to understand how SEO works and can be promoted and, therefore, favor the positioning of the websites.
Although so far it seems like a summary of bad news, don’t worry!
Here are some keys so you can achieve it without dying in the attempt. Keep reading!
Optimize URL structure
A clean URL consists of a text that is very easy to understand by those who are not experts in the field.
In this way, the URL is updated every time the user clicks on a part of the content.
It favors the latency of the website
When the browser creates the Document Object Model (DOM) – an interface that provides a standard set of objects to use and combine HTML, XHTML and XML – it can create a very large file within the HTML and it will take time for the browser to load everything, which could mean in significant delay for the Googlebot.
Test the site many times
It is essential that you find those contents with which Google could have problems and that negatively affect the positioning of your website.
The world of SEO is full of interesting changes and paths that you can learn to conquer the top of the search engines through well designed and executed strategies.
Therefore, since we want you to be successful in your purposes, we leave you our Complete SEO Guide , everything you need to know to be a professional in the area.