Lead Generation is a process where we create interested customer for our services of products and later contacted by the sales team for increasing the sales. Nowadays marketing has reached to the next level and for this marketers need to find new innovative ways to reach the buyers so digital marketing is best platform for getting the leads without much a lot of efforts. There are many ways of doing this but logging and SEO can be very effective means of letting customers know your industry and understand your products. You can also improve your online lead generation using some techniques like landing page optimization, multi channel interaction, event triggered or behavioral emails to follow up initial contact, E-newsletters to educate prospects about your brand and deliver related offers to encourage conversion. Most of the industrialists and businessman already know about it so you only need to inform them of how to fulfill their needs.