Pay Per Click


PPC means pay per Click and is also well known for online advertising purpose. PPC is a standard method of online advertising that basically buys visits and clicks to your site. Pay per Click Advertising (PPC) contains creating and placing ads in the top and bottom borders of the search engine result pages. These ads are basically used to encourage people to visits their website. In order to place PPC campaign is to be effectively uses by an advertiser, required proposal on keywords that best define your business line. Your ads will perform when someone searches for products and services using the keywords that you positioned a bid on. You only get charged when a visitor clicks on your ads.

PPC is an online marketing practice, with the help of show an ad in PPC or Paid Search result, we create ads and for that basis bid on specific search terms for which to show them. These pay per click ads will be appearing above and below the non-paid organic search outcome and you’ll pay the search engine an insignificant fee all time when a user clicks on your ad, irrespective of the total number of times the ad was publicized. PPC ads can display up on search engines, social media platforms, web pages, and apps.

Paid search ads typically search results (web page title, URL, and below description). Twitter, Facebook, and Instagram ads display in a user’s feed in the same format as organic posts, but is marked with “Sponsored” or “Promoted”. Display ads be incorporated an elected spot on a web page, and may highlight with the business’s brand design, or take a “native” form for it to create a continuous view for the user.

PPC is one of the best methods in Search Engine Marketing and it is very effective when you want to get leads and create brand awareness in short period of time.

PPC Techniques Which Will Covered by Global Content Czar


  • What is Google Adwords?
  • What is Bing Ads?
  • What is Campaign?
  • What is Adgroups?
  • What is Facebook Ads Manager?
  • What is LinkedIn Ads Manager?
  • How to Run Ads on Facebook and Instagram?
  • Ad Objectives in Facebook
  • How to Run Ads on LinkedIn?

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