Review – The Ultimate Guide to B2B Marketing
The Ultimate Guide to B2B Marketing is a comprehensive training course for people who are looking to start a home based business. It has been developed by Jason Freese, who has been doing marketing work for quite some time. The book was originally intended as a tool for internet marketers and online businessmen. It can be considered the bible of online marketing.
The authors take the reader through each step of a successful online marketing campaign from start to finish. It explains how to select a niche, create your website, set up your affiliate network and everything else that goes along with running a business. The book also includes the best ways of finding great deals online. It teaches you how to make money using the power of auction sites and ecommerce. The Ultimate Guide to B2B Marketing even has its own affiliate program which allows you to get paid commissions on products that you market.
The Ultimate Guide to B2B Marketing covers a lot of ground in a short period of time. The topics are easily understood and are designed in such a way that they do not overwhelm the reader. The writing style is clear and concise, making the information easy to understand. Jason Freese employs simple language without using big words. He is not condescending and does not try to be like Mr. Smart. The book is written in a very friendly tone and is easy to read.
The pages are not filled with fluff or unnecessary information but are well structured and informative. There are sections on common mistakes that are made when it comes to B2B marketing and also the top 10 money making techniques. The authors are very clear about what they are teaching and don’t try to over complicate things. They are easy to follow and are very helpful.
The authors have experience in online marketing and this is apparent in the numerous illustrations throughout the book. There are many different case studies and research analyses included that show exactly what is happening with the various techniques. It is obvious that Jason knows what he is talking about and is correct on his advice. His methods work and if you are ready to learn how to use them then this is the book for you. Jason has years of marketing knowledge and he is willing to share this to others in this easy to read, easy to follow eBook.
Jason also touches on concepts such as social media, SEO and search engine optimization. These are all important tools in the overall marketing plan and all three are discussed in great detail. The book contains links to free material where you can further your understanding of the subjects. You will find a link at the end of each chapter that will take you to further information.
The ultimate guide to B2B marketing is not just about the practicalities of running a business. It also explains the psychological aspects of getting the most from your marketing efforts. A good example is in the chapter on building an emotional connection with the customer. The author rightly says that we do business with people, not products. We want to build a relationship with them, not sell them a product. People want to be thought of as individuals, not just commodities.
With so many resources available on the Internet it is becoming increasingly difficult for newcomers to find a solid business plan or a unique way to create a market. The Ultimate Guide to B2B Marketing provides something a little different. It provides a clear path with clear instructions. That makes it very valuable for those who already have a small business or are just entering into the world of marketing.