E-commerce is the process of buying or selling of products and services by online or over the internet. It is used to promote a brand or product using one or more electronic technologies. E-commerce becomes one of the preferred and suitable ways of shopping because it is easiness and convenience and there are many options to choose products or services by online with reasonable cost. E-Commerce Marketing is the procedure of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for e-commerce employs traditional marketing fundas to a multi-channel, data-driven environment.