What is Black Hat SEO?
What is Black Hat SEO? According to Wikipedia, “In online marketing and business promotion, the use of unethical or dishonest methods of search engine optimization (SEO) to gain high page rankings is referred to as black hat.” Sounds like shady stuff, right? Not necessarily, although there are certainly some unscrupulous souls out there using these techniques.
The definition of black hat is “The practice of using practices that would be considered unethical or illegal if used legitimately.” These black hat strategies do work because they bypass the ethical search engines altogether and directly go straight to the backlinks. Black hat is an old trick that has been around for a long time, but with the inclusion of Blogspots and social media, it has become a little more popular.
How exactly does this work? Well, let’s say you have a website with a ton of backlinks. This is considered good because you are getting a lot of traffic. So what you do is purchase backlinks from websites that you do not recognize. The only problem with this is that the search engines may not give your website much credit due to the fact that you are bypassing the ethical standards of their system.
What is the alternative, then? There are ways to get around this without breaking any rules, so your site still has the potential to rank high for the keywords you choose. What is the concept behind these techniques? Well, the goal is to create as many backlinks as possible without breaking any laws and in doing so, help your website gain more credibility.
Some techniques are more subtle than others, and there are also some hidden techniques that are just as effective. Let’s say you are using article marketing. In order to make sure that all of your backlinks are legitimate, you can utilize the anchor text into the article. This will place the link in an area that the search engines consider to be relevant and this will count as one of your backlinks.
What is the end goal here? To rank high on the search engines and make money off of the ads that are displayed on your website. That is all there is to it works, time again. Now, there is an issue. There are some unethical companies out there that will try to use techniques in this manner in order to increase their ranking. It is up to you to make sure that you don’t get sucked in by them.
What is Black Hat SEO? As you probably already know, this is an unethical tactic that many unethical people will use. The techniques that are used will definitely help your website rank better, but you have to question if it is worth the risk. These techniques are usually used by unscrupulous marketers that wish to scam you.
If you decide to use these techniques, you are essentially putting your website at risk. Although you may find yourself a little bit ahead financially, you are just asking for trouble down the road. You are better off to stay away from these types of marketers and look for someone that is ethical. If you can find that person, you will most likely be safe and will make more money in the long run than you would using unethical tactics.
What is Black Hat SEO? Some unethical techniques are using “phishing” in which they get you to enter information into the computer that will allow them to steal your identity. Other tactics include using “web bug” software in order to track your visitors and send out spam and unwanted emails as well.
If you choose to use these methods, you are not only putting your business at risk, but you are also being viewed as a poor businessman. The use of these tactics will reflect poorly on your business name and can damage the image that you have created for your company. By looking for an SEO company that employs ethical practices, you can put your mind at ease. You will know that the techniques that are being used are going to be beneficial. You can also be sure that the site you are being directed to is safe.
What is Black Hat SEO? It is a good way for someone to make money, if done properly, but it is not the best way. If you choose to use these techniques, you will want to do some research before choosing a company to handle your website’s needs. By doing that research, you can be sure that you are going to be satisfied with the services that they provide.