Did you know that more than 1.45 billion people access Facebook every day , and that they spend an average of 20 minutes interacting with the platform? And this is just one of the multiple social networks that make up the current scene, each with its unique characteristics: Instagram, Twitter, Snapchat …
Social networks are indispensable channels within a complete digital strategy. In addition to having our brand presence through channels, pages and profiles, Social Ads allow us to reach users wherever they spend their free time and achieve levels of segmentation unthinkable just a few years ago.
Why do you need to do Social Ads?
- Because they allow you to reach the audience you are looking for. Today, most users have a presence on one or more of the social media platforms. This makes Social Ads allow us to target different potential audiences. Plus, the sophistication of targeting options helps us reach exactly the people we care about.
- Because you can impact all stages of the conversion funnel.Not all users have the same brand awareness, nor are all ready to buy. Therefore, the best digital advertising strategies recognize the phase of the conversion funnel in which users are located and adapt their tactics to guide them towards the final conversion. Through all its targeting and optimization options, Social Ads allow us to easily focus our campaigns on the different phases. Audiences based on demographics, interests and behaviors (“Core Audiences”) are ideal to start attracting attention to our brand. Similar audiences (“Lookalike Audiences”) allow us to expand our reach with people similar to our clients. And finally,
- Because you can adapt them to your objectives. Currently Social Ads platforms offer a wide variety of types of campaigns and ads . If we have a personalized strategy for our company, we will be able to take full advantage of these possibilities to achieve different business objectives: publicize our brand, increase web traffic, generate leads, get sales or download an app …
- Because they offer you multiple creative formats. Since text ads just a few years ago, Social Ads has evolved to offer endless combinations of images, videos, and interactive content. The best campaigns take full advantage of these formats to launch original creatives fully adapted to the new habits of users, such as browsing from mobiles.
- Because you can accurately measure and control the results. Another fundamental characteristic of Social Ads platforms is the large amount of data that they make available to the marketing professional. With them, we can analyze in detail the performance of each ad and optimize our campaigns in real time to achieve the best results.
How can we help you in Cyberclick?
- The different Social Ads platforms put a world of options at our disposal, but they also require good strategic integration, continuous planning and management. To take full advantage of the potential of these channels, it is important that you allow yourself to be accompanied by a group of experts in each of them. At Cyberclick we offer you:
- Custom analysis and strategy. We study each project and design an ad hoc plan, based on the client’s needs and objectives.
- Direct relationship with the main social networks. We have access to the Facebook and Twitter ad APIs, allowing us to keep up to date with all the news, updates and best practices in each sector.
- Detailed study of the audiences. We analyze and personalize the audiences that best suit the buyer persona of each client and generate creatives adapted to each type of consumer.
- Scientific optimization of campaigns. We work as a research laboratory, performing constant A / B tests of each of the strategic variables. This approach enables us to find the best combinations of creatives, targeting, ad formats, and campaign types, and to continually optimize our resources based on results.
- Measurement of results. Tracking key metrics is an element that accompanies us throughout the project. Through periodic reports, we establish control points during the process so that decision-making can be agreed.
- Comprehensive support. Our campaign, technical and design management teams accompany clients throughout the process to provide personalized support. In particular, we pay special attention to the configuration stages, where it is essential that the pixels, SDK, Catalogs and other elements are implemented correctly.
Social ads have become an essential channel for digital strategies. To maximize your potential, it is important to surround yourself with a team of trained and experienced experts. Get in touch with us and discover how to get the most out of your Social Ads.