5 Steps to Help Your Small Business Start a Digital Transformation
7 Steps to Help Your Small Business Start a Digital Transformation” by Jon Miller, PhD is an excellent guide for transforming your business. Although the book may sound technical and complex, it’s not. The authors provide clear, easy-to-understand advice on how to improve your current performance, and what you need to do to grow your business. The book contains nine chapters, with each chapter devoted to one aspect of your business.
Let’s focus on one step: marketing. You might be wondering why marketing should be part of your transformation. The authors explain that marketing represents the most visible part of a business change. Thus, it’s the step most often neglected. Marketing can lead to customer satisfaction and increased profits, so it makes sense to incorporate it into your plan.
If you already have a website or blog, you can use those resources to help you develop a marketing plan. You’ll need a good plan and there are many free or low-cost tools available. Some are completely free, and others come at a cost. You can use blogging platforms like Blogger and WordPress to help you create the content, and you can hire someone to write articles and even blog for you.
You can also turn to the Internet and other technologies to help your small business start a digital transformation. Technology is everywhere today, so you won’t have any trouble finding opportunities. There are seminars and conferences on Internet marketing all over the country, as well as books, audio tapes, and courses that are all related. Just be sure to do some research before joining any of these programs, to make sure that it will actually help you grow your business.
In addition to the technology tools that you can tap into, there are also some things you can do to help yourself. One way that you can market your business is by creating an online presence. You can do this with social networking sites like Facebook, MySpace, and Twitter. You can also use websites like Squidoo and HubPages to help promote your business. The key is to use the tools to which you are most familiar, and to focus your efforts on those areas where you know you’ll get the most attention.
Marketing is a crucial part of any business, but it can be particularly difficult for small businesses. In fact, if you aren’t getting any traffic to your site, it may even hurt your business. One way to help your small business start a digital transformation is to work on your search engine optimization. SEO is very important for getting your site noticed by potential customers, and it can make a big difference in how quickly you can grow your business.
The third step to help your small business start a digital transformation is to get a blog going. One of the things that the internet has made much easier is being able to keep your business website updated all of the time. With a blog, you can post new information and photos, as well as interact with visitors. A blog is a great way to let people know about special deals and events, or even just to give your visitors some insight into who you are as a person. If you keep a blog up and running, it will help to solidify your online identity.
Finally, the fourth step to help your small business start a digital transformation is to get creative. People don’t like sitting in the same place day after day, and it can be fun to spice up your website and blog. One thing that you can do to add some fun to your business website is to start making videos of your staff. YouTube is a great place for this, as are other video hosting services.